The newer younger face of Lung Cancer.

Our goal is to erase the stigma that Lung Cancer is a disease of an older generation whose activities (smoking) leave room for the belief that the cancer was “deserved”. Lung Cancer kills more people than all the other cancers combined and we need to learn more about why it happens, we need to discover it earlier, and of most immediate importance – we need to make sure the people who have it are well taken care of. The BE is a little movement that will have a profound effect on Lung Cancer.

Some facts about Lung Cancer

  • Lung cancer is the leading cancer killer causing more cancer deaths per year than colon, breast and prostate cancer combined.
  • The 5 year survival rate is 15%
  • While lung cancer kills more than 20,000 Canadians per year, Canadians do not take their lung cancer risk seriously. – 89% of Canadians have never talked to their doctor about it.
  • The blind eye to lung cancer can be attributed to smoking – this has also produced a lack of sympathy and a “they deserve it” mentality
  • Only 1% of of Canadians know that radon gas is the second most common cause of lung cancer
  • It is the number one killer of women. In the US, a woman who has never smoked is more than twice as likely as a never smoking man to be diagnosed with lung cancer.

Lung Cancer – the “Invisible Cancer”

Why is there such a stigma and lack of awareness for the most prevalent form of cancer? Here are some reasons:

  • Low survival rate – negative perception of “a death sentence” coupled with a lack of an army of survivors to be the face of the disease.
  • Late onset of symptoms – the symptoms often appear in later stag­es when it’s harder to treat.
  • Lack of knowledge – a gap between knowing that lung cancer exists and knowing more about the disease has lead to not understanding it’s magnitude and low levels of funding for research.
  • Little opportunity for self-efficacy and empowerment – this gives people hope, and a sense they can do something about it. To date any empowerment message has been about quitting smoking.